Fidelizzazione

Customer experience CX: tutto ciò che avviene prima e dopo il momento dell’acquisto influisce sulla percezione del marchio e dell'Azienda. Può essere spiegato come un "viaggio interiore" che il consumatore fa quando entra in contatto con un Brand. Il contatto può avvenire in maniera diretta (acquisto, impiego, fruizione di servizi, ecc.) e indiretti (pubblicità, notizie, word-of-mouth, ecc.) con l’azienda.

13 Gen 2022

Customer experience: l’interazione tra Cliente e Azienda

Customer experience CX: tutto ciò che avviene prima e dopo il momento dell’acquisto influisce sulla percezione del marchio e dell’Azienda.…

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Fidelizzazione

Customer experience: l’interazione tra Cliente e Azienda

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